Automated Ad Buying
Display Ads: Banners on websites and portals
In-app & Game: Ads within mobile apps and games
Video Ads: Commercials inside streaming services
Native Ads: Ads that are blending with content
Unlike traditional methods, where ad space is purchased directly (through communication and negotiation with the owners of the ad space), programmatic advertising is an automated process that uses advanced algorithms and artificial intelligence.
Ads are shown to a specific user in real time, based on their behavior, interests, and demographic data – all without human intervention in the actual buying and selling process.
What sets programmatic apart from other forms of online advertising, such as Google Ads or Meta Ads, is its broad reach and diversity of formats.
Programmatic advertising is often perceived as expensive, but it’s more about budget efficiency than high upfront cost.
While large corporate brands frequently use programmatic for broad campaigns, it is certainly accessible and useful for small and medium-sized businesses (SMBs), especially those with clear goals who want precise reach. The costs depend on the campaign goals, the target audience, and the level of competition.
Digitalac optimizes your budget to ensure a maximum return on investment, making programmatic an affordable and effective solution for any business looking to seriously expand its reach and targeting beyond standard platforms.
One of the biggest advantages of programmatic advertising is its huge reach and the variety of placement locations. Your ads won’t be limited to just Google or Meta platforms.
Through programmatic, they can be displayed on millions of different locations across the internet. This includes popular websites and news portals, various mobile applications, video platforms (like YouTube and others), smart TVs (CTV), and even on digital billboards (DOOH).
The goal is for your ad to be shown exactly where your target audience is at that moment, regardless of the device or platform they are using.
Programmatic advertising ensures your ad is seen by the right audience thanks to sophisticated algorithms and a massive amount of data.
When ad space is offered in an auction, the platforms analyze numerous factors about the user viewing the page in a fraction of a second: their location, demographics, search history, interests, and even real-time behavior.
Based on this information, the algorithms precisely determine if that user matches your target audience profile. This enables ultra-precise targeting, where your ad is shown only to those who are most likely to be interested in your product or service. This drastically reduces budget waste and ensures your message reaches the audience with the highest potential for conversion.
The main advantage of programmatic over Google and Meta Ads lies in its broad reach and independence from a single platform.
While Google and Meta Ads are limited to their own ecosystems (Google Search, YouTube, Facebook, Instagram, Threads), programmatic allows you to automatically purchase ad space on millions of different websites, apps, and video platforms across the entire internet.
This means your message can reach potential clients wherever they spend their time, regardless of whether they are searching, reading the news, using apps, or watching video content. Programmatic provides unparalleled flexibility in formats and targeting outside of specific platforms, achieving maximum visibility and efficiency across the entire digital marketplace.
Absolutely! Measurability is one of the biggest advantages of programmatic advertising. Through advanced platforms and analytics tools, Digitalac can track and analyze every aspect of your programmatic campaigns.
This includes the number of ad impressions, clicks, conversions (like purchases or completed forms), Cost Per Click (CPC), Cost Per Conversion, and even the Return on Investment (ROI).
All this data is available in real time, allowing us to quickly optimize campaigns, redirect the budget to channels that bring the best results, and ensure maximum efficiency of your digital presence. You regularly receive clear and transparent performance reports, so you always know how your investment is working for you.
Programmatic advertising offers an exceptional variety of ad formats, allowing you to create campaigns tailored to different goals and platforms. Through programmatic, you can display:
Standard Banners: Static images in various dimensions.
Video Ads: Short promotional videos that run before, during, or after video content, as well as within websites and apps.
Audio Ads: Commercials heard on music and podcast platforms.
Native Ads: Ads that blend perfectly with the look and feel of the website’s content, making them less intrusive.
Rich Media Ads: Interactive advertisements that encourage users to take action (e.g., games or polls within the ad).
App Install Ads: Targeted ads for installing or re-engaging users of mobile applications.
This flexibility allows us to choose the most effective formats for your message and target audience, maximizing reach and engagement.
Absolutely! Retargeting is one of the most powerful strategies in programmatic advertising.
Through programmatic, we can precisely identify and target users who have already shown some level of interest in your business. This includes visitors to your website, those who clicked your previous ads, added products to their cart but did not complete a purchase, or even users who interacted with your content on social media.
Digitalac sets up a programmatic strategy to consistently reach these users with relevant ads across different websites and apps, reminding them of your offer and encouraging them to complete the desired action. This significantly increases the chances of conversion and maximizes your return on investment.
Programmatic advertising is a complex ecosystem that functions through the lightning fast interaction of several key platforms.
The central parts of this system are the DSP (Demand Side Platform) and the SSP (Supply Side Platform).
Imagine it as a highly automated, real time auction.
When a user opens a website or app that has available ad space, information about that user (non identifying, of course) and the ad spot is sent to the SSP. The SSP platform, used by publishers (website owners), is responsible for offering that ad space.
At the exact same moment, DSP platforms, used by advertisers like Digitalac, bid for that ad space on behalf of their clients. The DSP analyzes user data, the advertiser’s budget, and the campaign goals to decide, in a fraction of a second, whether to bid and how much.
The highest bidder wins the ad space, and the ad is instantly displayed to the user. The entire process from the page loading to the ad being shown takes place in milliseconds, ensuring maximum efficiency and relevance for every ad displayed.
The main benefits of programmatic advertising lie in its exceptional precision and efficiency. Unlike traditional advertising, where you often “shoot” for the masses, programmatic allows for micro targeting of your ideal audience.
This means your ad is shown only to users most likely to be interested in your products or services, saving your budget and increasing the chances of conversion. Precise targeting is based on detailed data analysis, including users’ online behavior, interests, demographic data, and location.
In addition to precision, programmatic offers unparalleled reach and diversity. It allows you to advertise on millions of websites, in apps, on video platforms, and even on smart TVs, far exceeding the reach of single platforms like Google or Meta. This ensures maximum visibility for your brand across the various places where your audience spends their time.
Furthermore, thanks to automation, programmatic advertising is far more time and resource efficient, allowing us to quickly optimize campaigns and adjust the strategy for the best possible results.
One phone call or message is all it takes! Afterward, we’ll send you a short questionnaire to help us understand your business needs. Once we have the necessary answers, we will propose the right content and ad strategy for you.
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