Build Your Brand. Boost Your Sales.
Facebook Ads: For products and services.
Instagram Ads: For telling your brand story.
Meta Pixel: For precise audience targeting.
Social networks have become an essential part of advertising, whether you are promoting a brand or offering your products or services. The increasing number of users on platforms like Instagram and Facebook means you need to advertise right there, in a digital space full of concentrated attention.
Integrating Meta’s analytical and other tools with your website allows for advanced ad placement features, targeting the groups that are your most likely potential and future clients or customers.
Digitalac, the specialized digital marketing department within the Influence Marketing Agency in Bosnia and Herzegovina, provides complete management of your Meta Ads Manager account. We handle the entire process – from creation, targeting, and placement of your ads, whether they are on Facebook, Instagram, or the Audience Network, and across various formats.
The Meta advertising service involves two primary costs. The first is the budget paid directly to Meta (Facebook, Instagram) for purchasing ad space. The second cost is our agency fee for the complete organization, setup, and management of your campaigns.
The agency fee can be fixed (a flat rate) or a percentage of the total advertising budget, which depends entirely on the complexity and scope of your requirements.
Campaign budgets on Meta platforms vary, ranging from smaller amounts for specific objectives to significantly larger sums for broad campaigns and competitive industries.
We formulate a precise offer only after we fully understand your specific business goals and needs.
To successfully launch a Meta campaign, several key elements are required.
First, you need a Meta Portfolio Manager account, which acts as the central hub for managing all your Meta assets.
Next, you need a business profile or page on Facebook and/or Instagram (depending on your campaign goals).
It is also critical to have high-quality creative assets—appealing photos and video materials to represent your product or service, along with clear, compelling ad copy.
Finally, for campaigns that drive traffic to a website, a conversion-optimized web page is essential.
Digitalac can assist with the preparation of all these elements, but it is crucial that the business has defined its objectives and advertising budget.
Meta platforms (Facebook, Instagram, Threads) possess one of the largest user databases in the world. Their algorithms analyze an incredible amount of information – from demographics (age, gender, location) to interests (pages they like, topics they discuss, groups they belong to) and online behavior (posts they react to, websites they visit, and even purchasing habits).
Digitalac uses this data for precise targeting, which allows us to show your ads specifically to the people most likely to be interested in your products or services. The goal is to ensure your message reaches the audience with the highest potential for conversion, guaranteeing that your advertising budget is used in the most efficient way possible.
The main difference between organic reach and paid advertising lies in how your content reaches the audience and its scope.
Organic reach refers to the number of people who see your content (posts, photos, videos) naturally, without any payment. This is a result of your content’s quality, its relevance to your audience, and the platform’s algorithm, which favors dynamic and engaging content. Organic reach is vital for building community and loyalty, but it is often limited and declining due to increasing competition and algorithm changes.
Paid ads (Meta Ads), on the other hand, guarantee that you reach a specific and much wider audience that is likely interested in your business. Through paid campaigns, we precisely target users based on their interests, demographics, and behavior, allowing you to reach a significantly larger number of potential clients in a short period.
While organic reach builds trust, paid ads are the efficient solution for fast growth, lead generation, and direct sales.
We measure the success of social media campaigns through a series of key metrics that provide a clear insight into their performance and return on investment. We don’t just track “likes” and followers; we focus on concrete results that drive value for your business. This includes:
Reach and Impressions: How many people saw your ad and how many times it was displayed.
Click-Through Rate (CTR): The percentage ratio of clicks to the number of ad impressions.
Cost Per Click (CPC) and Cost Per Thousand (CPM): How much each click or one thousand impressions costs you.
Conversions: The number of achieved desired actions, such as purchases, newsletter sign-ups, completed forms, or phone calls. This is often the most important metric.
Cost Per Conversion/Result: How much it costs you to generate one sale or other desired result.
Return On Ad Spend (ROAS): How much revenue you generate for every Euro/Dollar invested in advertising.
Digitalac regularly analyzes all this data and provides you with clear reports, ensuring you always know how your investment is performing and where the greatest gains are being made.
Return on Investment (ROI) is a key metric that shows how much revenue you generate for every Euro/Dollar invested in advertising, and this is Digitalac’s main focus.
However, a specific ROI cannot be guaranteed upfront, as it depends on a multitude of factors: your industry, the quality of your product or service, market competitiveness, the price of the product itself, and the optimization of your website for sales.
We work to drive the highest-quality traffic and achieve the best possible return on your investment through precise targeting, creative ads, and continuous optimization.
We regularly monitor all metrics and adjust campaigns to maximize your profit, providing you with clear reports on the results achieved.
There isn’t a single “better” option; the best results are nearly always achieved by combining both.
The difference is in how people use the platforms:
Google Ads are best for catching people with immediate intent to buy. When a user actively searches for a product or solution, Google Ads are right there to offer an instant answer.
Meta Ads (Facebook, Instagram) are excellent for building brand awareness and creating demand. They let you reach people based on their interests and behavior, even before they actively start searching for your service.
The Digitalac team recommends an integrated strategy. We use Google Ads to capture existing demand, and we use Meta Ads to educate the market, build your brand, and create future demand.
By making these two platforms work together, your business gets maximum visibility and the best chance for success.
Facebook and Instagram have huge databases of user information. They don’t just collect basic facts about people; they closely analyze behavior, interests, interactions with other posts, and even shopping habits.
This allows Meta’s software to understand exactly who your potential customers are—what they care about, which pages they follow, and what products they’re looking for.
Thanks to these advanced systems, we can place your ads directly in front of the audience most likely to buy your product or service. This prevents you from wasting budget on the wrong people and makes your campaign significantly more effective.
Social media platforms have evolved from simple gathering spots into powerful sales channels, where the “sales funnel” effectively narrows with every interaction.
When a user likes a post, comments, saves a product, or watches a video, they are sending us a clear signal of interest. These reactions help us understand which potential customers are closer to making a purchase decision.
Our job is to recognize those signals and convert them into sales.
One phone call or message is all it takes! Afterward, we’ll send you a short questionnaire to help us understand your business needs. Once we have the necessary information, we will propose the right content and ad strategy for you.
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We’re happy to answer all your questions and discuss your ideas.
Give us a call, send an email, or fill out the contact form right here on this page.
We’re available every weekday: we can grab a coffee, or set up a video call on your preferred platform—whether that’s Teams, Zoom, or Meet.
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