Advertising at the Perfect Time
Display Ads: Banners on websites and portals.
Search Ads: Advertising in search results.
Google Ads is one of the most powerful online promotion tools available. Over 90% of all search queries happen through Google, and its visual Display Network for banners includes over 2 million websites and apps.
Digitalac, the specialized digital marketing department within the Influence Marketing Agency, provides complete management of your Google Ads account.
We handle the entire process: from creation, targeting, and placement of your ads, whether they are text-based Search Ads or visual display banners.
The Google Ads service involves two costs:
The Ad Spend: The budget for purchasing ad space, which is paid directly to Google.
The Agency Fee: The fee paid to the agency for organizing, setting up, and managing the entire advertising process.
The agency fee can be fixed (a flat rate) or a percentage of the total advertising budget. This depends on the client’s specific needs and requirements and is finalized during further discussions.
While quick campaigns targeting specific, smaller segments can cost only a few hundred Euros or Dollars, budgets in more competitive industries can exceed tens or even hundreds of thousands of Euros or Dollars.
Display ads are visual advertisements, most commonly in the form of banners, that appear across a broad network of websites, apps, and the YouTube platform, all part of the Google Display Network (GDN).
Think of them as a digital billboard that pops up wherever your potential clients are while they surf the internet: reading news, watching videos, or using their favorite apps. Their goal is to capture attention, build brand awareness, and encourage the user to click through to your website or complete a desired action.
Unlike Search Ads, which rely on text-based queries within Google Search, Display Ads are visually attractive. You can use them to expand awareness of your brand or product, as well as for remarketing—that is, re-targeting users who have already interacted with your business.
Search Ads are text-based advertisements that appear at the top or bottom of Google search results when users look for specific keywords or phrases. They are designed to be highly relevant to the user’s query, offering an instant solution to their need.
For example, when someone searches for best digital marketing agency in Bosnia and Herzegovina, your agency’s Search Ad can appear immediately, clearly marked as “Sponsored” or “Ad.”
The main advantage of Search Ads is their high buyer intent: users who are searching are already actively looking for something, meaning they are closer to a purchase decision. They are ideal for attracting qualified leads who are ready to take action.
These terms represent key metrics in digital advertising that help us measure the success of your campaigns:
CPC (Cost Per Click):
The cost you pay for every single click on your ad.
CPM (Cost Per Mille/Thousand):
The cost you pay for one thousand impressions (views) of your ad.
CTR (Click Through Rate):
The percentage ratio of the number of clicks your ad receives to the number of times it is shown (impressions).
CPR (Cost Per Result):
The cost you pay for achieving a desired outcome, or conversion (e.g., a sale, a completed form, a newsletter sign-up).
No agency can guarantee direct sales solely through advertising.
Sales are a complex process that depends on a variety of factors: the strength of your brand, the quality of your product or service, the user experience on your website, pricing, and the general market conditions.
Digitalac guarantees maximum optimization of ads and strategy to drive the highest-quality traffic.
Our goal is to dramatically increase your chances of making a sale, but the final result is a combination of our expertise and all aspects of your business.
To start Google advertising, you must have a Google Ads account and the necessary creative assets (Campaign Materials and advertisements) you wish to promote.
If you don’t have either of these, no worries! Digitalac can create the account for you and manage all phases of the ad creation and publishing process.
Once our collaboration is complete, the account remains in your ownership so you can reuse it in the future.
Google Ads are extremely popular for several key reasons.
First, Google is the dominant search engine, and the majority of people use it to find information, products, or services. This means your ads reach users at the perfect moment when they are actively showing interest in what you offer.
Second, Google Ads allows for exceptionally precise targeting. You can reach audiences based on location, interests, behavior, demographic data, and even searches they have performed previously.
Third, they deliver fast and measurable results. Ads can be launched almost instantly, and their success is tracked in detail, allowing for constant optimization and efficient budget spending.
In short, they are popular because they are effective, highly targeted, and deliver visible results for businesses.
The internet is oversaturated with advertisements. The visibility of your Google ads depends not only on the quality of their design but also on their originality. Why? Because the high concentration of promotional content has led the average user to increasingly ignore ads, or rather, to unintentionally not notice them.
To avoid this situation, we insist on different creative solutions, particularly in the form of animated and interactive ads.
Combined with a well-thought-out Call to Action (CTA), your animated and interactive ads have a much higher potential to be seen and to truly “convert” (meaning they deliver a sale or another desired result), compared to classic, static “presentation” ads.
Google advertising in search results achieves better outcomes when we have a deep understanding of psychology and social psychology. While technical specificities and advanced digital media buying skills certainly contribute to the overall result (and often make the difference), the foundational understanding of your customer or client is the main reason your campaign succeeds.
The Digitalac team integrates both approaches: on one hand, we master the necessary technical skills, and on the other, we research how your customer/client thinks and how they search the internet. This method allows us to ensure your clients’ budgets are utilized to the maximum extent, enabling us to achieve the highest possible conversion rate.
One phone call or message is all it takes! Afterward, we’ll send you a short questionnaire to help us understand your business needs. Once we have the necessary information, we will propose the right content and ad strategy for you.
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We’re happy to answer all your questions and discuss your ideas.
Give us a call, send an email, or fill out the contact form right here on this page.
We’re available every weekday: we can grab a coffee, or set up a video call on your preferred platform—whether that’s Teams, Zoom, or Meet.
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